Tuesday, September 9, 2008

Revlon - Tried, true but potentially tired!

There are a few mainstream grocery cosmetics brands that I enjoy and feel have high standards in their reasonable products. Revlon is one of those brands. My mother worked at Revlon back in the 60's. She always carried a positive view of the company so when I first started using cosmetics Revlon was one of my primary products upon her encouragement. I have been a huge fan of the lipsticks and nail polish colors, finding the variety and quality superior to other brands. But recently, the Revlon displays have seemed tired and old - as if they are from a distant past - one that I am not willing to revisit. On my last excursion a few weeks ago to look for eye shadows, the selection presented did little to tantalize. Is it the packaging? Does Revlon have an image problem? Or is the actually the product? There seems to have very little effort to revitalize the basic staples - brown is just brown. Eyeshadow quads are just that...standardized and unglamorous. Granted, there are probably strong sellers and popular colors that stay true over the years but even the "new" colors look tried and not innovative. Instead, Revlon introduces limited edition products that upon trying (and overpaying I might add) are not exciting. At Christmas, I purchased a holiday lipstick looking for the sparkle and strong color that it might bring to my wardrobe. Instead, I received true red....which I can get from about a dozen lipsticks. The color tester looked like a shimmery, glitter version of a mocha. My hopes were dashed. I've used the lipstick twice and felt cheated both times. While perusing one of my many beauty/style websites, I clicked on the advertisement for Revlon that shows the Gucci stylist going through tutorials on application and the latest color looks. I am a huge FAN of Gucci as well. My hope was that Revlon would introduce new products or unveil a dramatic energizing palette but was disappointed yet again. While the tutorials are informative to someone who hasn't had a background in makeup, I found the model and colors to be off kilter. The lipstick tutorial had a beautiful model with lovely shaped full lips. She was then used to demonstrate two colors of lipstick that do not suit her skin or hair color. While the season may have dramatic reds, the ones picked for her warm tones were not applicable - being more cool in nature. The video did a great job of showing the different lip products in the line from pencil to lip stains. But I was bored. Please, Revlon, I am longing for you to come back into my good graces. I have been so disappointed! With incredible innovations and color technology emerging in the cosmetic marketplace, it is shocking that Revlon is stuck in old territory!

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